Curiosity about Will Sonbuchner net worth has skyrocketed as fans continue to marvel at his journey from a humble English teacher in South Korea to the globally recognized face of the Best Ever Food Review Show (BEFRS).
Known online as Sonny Side, Will has built not just a YouTube empire but a brand that fuses entertainment, cultural exploration, and humor in one unforgettable bite. But how much is he really worth, and how did he get here? Let’s dig in.
Will Sonbuchner Net Worth Quick Facts
| Attribute | Details (2025) |
| Full Name | William “Will” Sonbuchner |
| Known As | Sonny Side |
| Date of Birth | August 22, 1984 |
| Age | 40 years |
| Birthplace | St. Cloud, Minnesota, USA |
| Profession | YouTuber, Filmmaker, Food Reviewer |
| YouTube Channel | Best Ever Food Review Show |
| Subscribers | Over 11 million |
| Total Views | 2.3+ billion |
| Estimated Net Worth (2025) | $5 – $10 million |
| Main Income Sources | YouTube AdSense, Brand Deals, Merchandise, Sponsorships |
| Notable Award | Webby Award (2020 – Viral Video of the Year) |
Who Is Will Sonbuchner? The Man Behind “Sonny Side”
Before he became the charismatic food explorer we all know, Will Sonbuchner lived an ordinary life in Minnesota. After completing his studies, he moved to South Korea to teach English — a decision that would unknowingly set the stage for his media career.
He soon fell in love with video production and storytelling. What began as a side hobby with a camera and a big dream evolved into the Best Ever Food Review Show, a channel that’s now viewed in nearly every country on Earth.
Sonny Side isn’t just a YouTuber; he’s a cultural bridge. His content dives into local traditions, street foods, and the untold stories of people behind the dishes — giving his videos a documentary-like feel that resonates worldwide.
Will Sonbuchner Net Worth (2025)
Let’s take a closer look at where that impressive $5–$10 million net worth comes from.
| Source | Estimated Earnings (Annual) | Details |
| YouTube Ad Revenue | $400K – $600K | Over 2.3B views; RPM ranges between $2–$5 |
| Brand Sponsorships | $300K – $500K | Deals with travel, camera, and food brands |
| Merchandise & Products | $150K – $250K | BEFRS apparel and exclusive merch |
| Speaking / Appearances | $50K – $100K | International events, collaborations |
| Other Ventures | $100K+ | Potential future media and food projects |
“I never started this to make money. I started it because I was curious — about food, about people, about the world.” — Sonny Side (Will Sonbuchner)
His earnings reflect more than just YouTube fame; they’re the result of strategic business decisions and authentic storytelling.
YouTube Success: The Power Behind His Fortune
The Best Ever Food Review Show is the engine of Will Sonbuchner’s financial success. Since launching in 2010, the channel has become a YouTube phenomenon with over 11 million subscribers and billions of views.
Each video averages 1–5 million views, translating into significant ad revenue. His ability to capture rare food cultures — from Iranian kebabs to Vietnamese street food — has attracted sponsorships from global travel and food brands.
Unlike many YouTubers, Sonny Side doesn’t rely solely on trends or gimmicks. His episodes are cinematic, well-edited, and rich with humor — a formula that keeps viewers hooked and advertisers lining up.
Career Journey: From Classroom to Camera
Will’s journey from an English teacher to a millionaire YouTuber wasn’t overnight. In his mid-20s, while teaching in South Korea, he started experimenting with filmmaking. His early attempts didn’t go viral, but they taught him resilience and storytelling.
By 2015, he fully committed to creating Best Ever Food Review Show, filming across Asia and beyond. One of his biggest milestones came when his team became the first U.S.-owned YouTube channel permitted to film in Iran, a remarkable achievement that showcased his global reach.
Today, BEFRS stands as one of YouTube’s most respected travel-food channels, earning both a Webby Award and a loyal international following.
Major Milestones and Achievements
Here are some of the standout moments from his career:
- 2010 – Created Best Ever Food Review Show.
- 2015 – Started traveling full-time for food reviews.
- 2018 – Surpassed 1 million subscribers.
- 2020 – Won Webby Award for Viral Video of the Year.
- 2022 – Crossed 10 million subscribers.
- 2025 – Estimated net worth reached $10 million mark.
How Does Will Sonbuchner Make Money?
Will’s income is as diverse as the dishes he reviews. His revenue streams include:
- YouTube Monetization: AdSense forms a large portion of his income. With high engagement and international reach, his videos likely generate $30,000–$50,000 per month in ad revenue.
- Brand Partnerships: Collaborations with travel gear and food-related companies boost his income further.
- Merchandise: Fans can purchase BEFRS-branded shirts, hoodies, and accessories.
- Sponsorship Deals: Companies often pay for integration into his global travel episodes.
- Production & Consulting: His team’s experience in video production may also contribute through external projects.
The Lifestyle of a Global Food Adventurer
Despite his fame and fortune, Will Sonbuchner keeps a surprisingly grounded lifestyle. He often jokes about staying in cheap hotels and living out of suitcases while filming in unpredictable locations.
His social media rarely flaunts luxury; instead, it highlights experiences over possessions — from sharing meals with villagers to exploring hidden markets in remote countries.
A Glimpse into His Daily Life
- Favorite Food: Vietnamese street cuisine
- Favorite Destination: Iran (for its people and hospitality)
- Filming Routine: Early mornings, local markets, raw footage review at night
- Team Size: Around 10 creative professionals who handle production, scripting, and logistics
Will Sonbuchner’s Influence Beyond YouTube
Will isn’t just another creator chasing views. His videos promote cultural understanding and human connection through food. Governments and tourism boards have even invited him to highlight underrepresented countries in a positive light.
This humanitarian side — using food to tell untold stories — adds depth to his brand. It’s part of why advertisers and sponsors trust him: he’s authentic, curious, and genuinely respectful toward local traditions.
Case Study: How “Best Ever Food Review Show” Became a Global Phenomenon
A great example of Will’s growth can be seen in his episode filmed in Ethiopia. Instead of focusing solely on food, he delved into the culture, music, and community life — earning millions of views and massive positive feedback.
This approach transformed the BEFRS channel from a typical “food vlog” into a documentary-style storytelling brand — one that commands attention, trust, and serious ad revenue.
Social Media Reach
| Platform | Followers/Subscribers | Type of Content |
| YouTube | 11M+ | Food reviews, travel documentaries |
| 1.3M+ | Behind-the-scenes clips | |
| 2M+ | Short videos, highlights | |
| Twitter (X) | 300K+ | Updates, quick thoughts |
This online presence not only increases his revenue but also reinforces his influence in the travel and food niche.
Comparison: Will Sonbuchner vs Other Food YouTubers
| YouTuber | Subscribers (2025) | Estimated Net Worth | Notable Work |
| Will Sonbuchner (BEFRS) | 11M+ | $5–$10M | Cultural food reviews worldwide |
| Mark Wiens | 10.5M | $6M | Street food in Asia |
| Trevor James (The Food Ranger) | 5.8M | $4M | Asian street food adventures |
| Strictly Dumpling (Mike Chen) | 4.5M | $5M | U.S. and global restaurant reviews |
Will’s storytelling edge and cross-cultural focus have helped him stand out in a crowded niche.
Philanthropy and Global Impact
Will’s work indirectly supports local vendors and communities by featuring their food and businesses. The exposure from BEFRS often boosts tourism and helps small food businesses gain recognition they could never afford otherwise.
He’s also known for donating to charity initiatives in developing nations and supporting his crew with fair pay — something many creators overlook.
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Future Projects and What’s Next
In 2025, Will Sonbuchner plans to expand BEFRS into a documentary-style TV series and possibly collaborate with streaming platforms. There’s also talk of a cookbook and a behind-the-scenes film exploring how his global adventures are produced.
Fans can expect even more deep-dives into undiscovered cuisines and perhaps, his personal life — a topic he’s kept relatively private.
FAQs About Will Sonbuchner Net Worth
What is Will Sonbuchner net worth in 2025?
As of 2025, Will Sonbuchner net worth is estimated between $5 million and $10 million. His income mainly comes from YouTube ad revenue, sponsorships, and merchandise sales through the Best Ever Food Review Show.
How did Will Sonbuchner make his money?
Will Sonbuchner earns money from multiple streams — YouTube AdSense, brand sponsorships, merchandise, and collaborations with food and travel brands. His creative storytelling and global reach have helped turn his passion for food into a multimillion-dollar career.
What is Will Sonbuchner real name?
His real name is William Sonbuchner, but he’s widely known online as Sonny Side, the energetic host of the Best Ever Food Review Show.
How old is Will Sonbuchner?
Will Sonbuchner was born on August 22, 1984, making him 40 years old in 2025.
Where is Will Sonbuchner from?
Will Sonbuchner hails from St. Cloud, Minnesota, USA. He later moved to South Korea, where he began his career as an English teacher before starting his journey as a filmmaker and YouTuber.
What is the Best Ever Food Review Show?
The Best Ever Food Review Show (BEFRS) is Will Sonbuchner’s YouTube channel, featuring cultural food explorations across the globe. With over 11 million subscribers and billions of views, it’s one of the world’s most popular food and travel channels.
How much does Will Sonbuchner earn from YouTube?
On average, Will Sonbuchner earns between $30,000 and $50,000 per month from YouTube ads alone. Combined with sponsorships and brand deals, his annual income ranges from $800,000 to $1.2 million.
Has Will Sonbuchner won any awards?
Yes! Will Sonbuchner and his team won a Webby Award in 2020 for “People’s Voice: Viral Video of the Year.” This recognition highlights his creative and cultural impact on YouTube.
Is Will Sonbuchner married?
Will keeps his personal life private and has not publicly confirmed any details about his relationship or marital status. He prefers to keep the focus on his work and travels.
What’s next for Will Sonbuchner in 2025?
In 2025, Will Sonbuchner plans to expand BEFRS into a larger production brand, with potential TV partnerships, a cookbook project, and more behind-the-scenes documentaries showcasing global food cultures.
Final Thoughts
From teaching English in Korea to becoming a multimillionaire YouTube icon, Will Sonbuchner net worth story is a masterclass in passion meeting purpose. He turned curiosity into a global movement that entertains, educates, and connects cultures through food.
His journey proves that success doesn’t come from chasing money but from following what excites you most — in his case, discovering the world one bite at a time.
Key Takeaways
- Will Sonbuchner net worth (2025): $5–$10 million
- Main income: YouTube ads, brand deals, sponsorships, and merchandise
- Career highlight: First U.S. YouTuber to film in Iran
- Award: Webby Award (2020)
- Motto: Curiosity feeds the soul, not just the stomach.
Esha is a passionate celebrity writer who creates engaging and fact-based stories about famous personalities. She specializes in biographies, net worth updates, and lifestyle insights, making celebrity news both informative and fun to read.